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HJC – RPHA 90s Ad. CAMPAIGN 2020


HJC has spent the past 47 years working towards perfection of motorcycle helmets. While total perfection will never happen as technology and knowledge improves, HJC’s newest line is the closest yet. 24 models : The widest range in the market.


RPHA 90s, the new high-end HJC modular helmet. Discover the new HJC modular helmet with double homologation, the RPHA 90s is probably the most compact and lightest modular helmet on the market.

Client: HJC Helmets

Agency: Lleides Media

Art Direction: Oriol Castelló

Photography: Oriol Castelló

Retouch: Oriol Castelló