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HJC HELMETS – i50 HJC Ad. CAMPAIGN

 

HJC has spent the past 47 years working towards perfection of motorcycle helmets. While total perfection will never happen as technology and knowledge improves, HJC’s newest line is the closest yet. 24 models : The widest range in the market.

 

Advanced Polycarbonate shell : Lightweight, Superior fi t and comfort using advanced CAD technology. A perfect goggle fi t shell design: dual positions for goggle band to provide comfort and perfect goggle fi tment. Superior ventilation: 9 intakes, 4 exhaust ventilation channels to keep head cool and comfortable. Spacious chin area enables rider to breathe comfortably. Sliding Layer Impact Distribution (SLID) : SLID reduces rotational acceleration caused by oblique impacts and provides a multi-directional range of motion and additional comfort. Aerodynamic and Adjustable Peak visor: Reduces lift at high speeds. Adjustable peak visor postion for any circumstance. Maximum range adjustable and unbreakable visor.

 

 

Client: HJC Helmets

Agency: Lleides Media

Art Direction: Oriol Castelló

Photography: Oriol Castelló

Retouch: Oriol Castelló